MSCAdvocacy joined the annual International Conference on Education Quality (ICEQ) at the University of Ibn Zohr in Agadir, Morocco. Aim of the mission was to discuss and explore opportunities and challenges of the Marie Skłodowska-Curie Actions (MSCA) with various stakeholders including the Moroccan Ministry of Higher Education and Scientific Research, Erasmus+ and COST representatives. MSCA and Horizon Europe National Contact Points (NCPs), the PRIMA National Contact Point, EURAXESS Africa, as well as university students and representatives also joined the talks.